Pegasus NLP Blog
NLP for people who like to think for themselves!
Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged.
Branding – just what is it?
What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version.
The American Marketing Association defines a brand as the name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Interesting, but I’m not sure many people outside of the marketing industry would be any wiser for reading that.
As usual NLP enables us to describe it in a more down-to-earth way because we look at what’s actually going on behind the term/word. So from an NLP standpoint we could say that a brand consists of the feelings people get when they think about a product or service. Continue reading
We’re in the business of…???
The car ahead of me was advertising their products. I could tell that much because of the big lettering on the car boot (i.e. trunk in the US). They also had their mobile telephone number in big bright letters across the width of the boot, too, so would-be customers could phone them.
So I could see what they sold and how to telephone them (if, that is, I could memorise an 11-digit number while safely driving).
And that was as much as I could glean. Continue reading
The latest Pegasus NLP Newsletter is about using NLP to prepare for important personal, social and business interactions.
Based on the Pegasus NLP version of the NLP Perceptual Positions Technique, which we call Different Perspectives, the newsletter provides tips for
- Being clear about what you want
- Determining how you will behave in the meeting
- Identifying how the other person will likely to be approaching the meeting – and experiencing your communication with them
- Ensuring you remain in pro-active rather than re-active mode if things are not going your way.
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