pegasus nlp blog
practical nlp applications & ideas
Time to sell yourself
Many people attend job interviews or on-job appraisals with a naive belief that if the look good, feel confident, and do a good job of answering questions they’ll succeed.
This approach is naive because to is not taking into account the dynamics operating oin an interview and, especially, it is not looking at the interview from a key viewpoint –that of the interviewer.
The interview is a selling opportunity
In an interview you are in competition with a number of others, unknown to you, so you have to ensure you convince the interviewer that you are the best for the job – and that if the interviewer backs you this will enhance rather than threaten their career.
Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged.
Branding – just what is it?
What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version.
The American Marketing Association defines a brand as the name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Interesting, but I’m not sure many people outside of the marketing industry would be any wiser for reading that.
As usual NLP enables us to describe it in a more down-to-earth way because we look at what’s actually going on behind the term/word. So from an NLP standpoint we could say that a brand consists of the feelings people get when they think about a product or service. Continue reading
The latest Pegasus NLP Newsletter is the first in a new series on using NLP in the workplace.
Being able to present our ideas confidently, clearly and professionally is an important career skill because whether we are presenting to a small meeting or to a large gathering we are on show and are being judged by our audience. Continue reading
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