Pegasus NLP Blog
NLP for people who like to think for themselves!
Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged.
Branding – just what is it?
What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version.
The American Marketing Association defines a brand as the name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Interesting, but I’m not sure many people outside of the marketing industry would be any wiser for reading that.
As usual NLP enables us to describe it in a more down-to-earth way because we look at what’s actually going on behind the term/word. So from an NLP standpoint we could say that a brand consists of the feelings people get when they think about a product or service. Continue reading
The latest Pegasus NLP Newsletter is the first in a new series on using NLP in the workplace.
Being able to present our ideas confidently, clearly and professionally is an important career skill because whether we are presenting to a small meeting or to a large gathering we are on show and are being judged by our audience. Continue reading
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