Comments on: NLP & Sales (2) ‘We are proud to announce…’ http://pegasusnlpblog.com/nlp-sales-customer-focus practical nlp applications & ideas Sun, 20 May 2012 04:57:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Terry Banner http://pegasusnlpblog.com/nlp-sales-customer-focus/comment-page-1#comment-791 Terry Banner Sun, 20 Dec 2009 15:42:28 +0000 http://pegasusnlpblog.com/?p=507#comment-791 Good points, always focus on a customer. It often happened that marketers switch to what they think is beneficial to their customers. I think the best way to create effective and accurate marketing messages is to listen to your customers and take notes, you will learn a lot just from it. Good points, always focus on a customer. It often happened that marketers switch to what they think is beneficial to their customers. I think the best way to create effective and accurate marketing messages is to listen to your customers and take notes, you will learn a lot just from it.

]]> By: Reg http://pegasusnlpblog.com/nlp-sales-customer-focus/comment-page-1#comment-752 Reg Tue, 15 Dec 2009 19:50:09 +0000 http://pegasusnlpblog.com/?p=507#comment-752 Fair point, Jonny, that the customer <em>can </em>be interested. I think this is more much more likely to happen if the company has developed a win-win relationship with them. Like you say it goes back to that 'old fashioned' concept of building a relationship with the customer - which you and I aim to do. But don't tell everybody or they'll all be at it! :-) Fair point, Jonny, that the customer can be interested. I think this is more much more likely to happen if the company has developed a win-win relationship with them. Like you say it goes back to that ‘old fashioned’ concept of building a relationship with the customer – which you and I aim to do. But don’t tell everybody or they’ll all be at it! :-)

]]> By: Jonny http://pegasusnlpblog.com/nlp-sales-customer-focus/comment-page-1#comment-750 Jonny Tue, 15 Dec 2009 18:52:02 +0000 http://pegasusnlpblog.com/?p=507#comment-750 Whats interesting is, how sometimes, customers can be interested in annoucements, being proud of achievements, etc. However, that said, there has to be a degree of trust and rapport beforehand. I suppose it goes back to the 'old school' of building relationships with each other. If an annoucement is made which fits in with your customers own values, etc, then maybe it can build the relationship. I suppose if organisations generalise with annoucements, which they tend to do, it can look cheap and tacky. So, if sales annoucements are made, they need to be done with caution. Specific success stories / case studies tend to be more usefull, as they can give reassurance, credibility, etc.... Whats interesting is, how sometimes, customers can be interested in annoucements, being proud of achievements, etc. However, that said, there has to be a degree of trust and rapport beforehand. I suppose it goes back to the ‘old school’ of building relationships with each other. If an annoucement is made which fits in with your customers own values, etc, then maybe it can build the relationship. I suppose if organisations generalise with annoucements, which they tend to do, it can look cheap and tacky. So, if sales annoucements are made, they need to be done with caution. Specific success stories / case studies tend to be more usefull, as they can give reassurance, credibility, etc….

]]> By: Reg http://pegasusnlpblog.com/nlp-sales-customer-focus/comment-page-1#comment-746 Reg Mon, 14 Dec 2009 20:34:56 +0000 http://pegasusnlpblog.com/?p=507#comment-746 Great point, Simon, and nice example of taking the time to look at it from the customers' viewpoint - in this case quite literaly. And it beings to mind the hugely expensive but self-centered campaign "The car in front is a Toyota" - wouldn't make endear me to them nor, for that matter, to the car in front! :-), Great point, Simon, and nice example of taking the time to look at it from the customers’ viewpoint – in this case quite literaly. And it beings to mind the hugely expensive but self-centered campaign “The car in front is a Toyota” – wouldn’t make endear me to them nor, for that matter, to the car in front! :-) ,

]]> By: Simon Roskrow http://pegasusnlpblog.com/nlp-sales-customer-focus/comment-page-1#comment-745 Simon Roskrow Mon, 14 Dec 2009 20:26:11 +0000 http://pegasusnlpblog.com/?p=507#comment-745 One of those stories that really sticks in my mind (it may be apocryphal, but perhaps not) is the people who designed the livery for Shell petrol tankers (I used to work there). They looked at a specific example of their tankers from the customers' point of view - the rear view... A decision was taken to exclude any branding from the back of the tanker, on the basis that, if you were sitting behind one, there was a significant risk that you would be a little annoyed, and therefore associate being annoyed with Shell. As far as I know, Shell tankers are (or were) the only ones with no branding on the back... One of those stories that really sticks in my mind (it may be apocryphal, but perhaps not) is the people who designed the livery for Shell petrol tankers (I used to work there). They looked at a specific example of their tankers from the customers’ point of view – the rear view…

A decision was taken to exclude any branding from the back of the tanker, on the basis that, if you were sitting behind one, there was a significant risk that you would be a little annoyed, and therefore associate being annoyed with Shell.

As far as I know, Shell tankers are (or were) the only ones with no branding on the back…

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