Pegasus NLP Blog

There are articles on Goals and Values on our main website

Goals and Values – your hot buttons (1) http://www.nlp-now.co.uk/nlp_and_values1.htm

Goals and Values – your hot buttons (2) http://www.nlp-now.co.uk/nlp_and_values2.htm

Goals or Dreams (1) http://www.nlp-now.co.uk/goals_or_dreams_1.htm

Goals or Dreams (2) http://www.nlp-now.co.uk/goals_achieve_them_2.htm

People who are going to have a great future http://www.nlp-now.co.uk/nlp_future_on_wheels.htm

NLP in Selling: http://www.nlp-now.co.uk/nlp_sales.htm

Using stress to motivate http://www.nlp-now.co.uk/nlp_live_your_dream.htm

The articles on Goals and Values are now on our main website

Goals and Values – your hot buttons (1) http://www.nlp-now.co.uk/nlp_and_values1.htm

Goals and Values – your hot buttons (2) http://www.nlp-now.co.uk/nlp_and_values2.htm

Goals or Dreams (1) http://www.nlp-now.co.uk/goals_or_dreams_1.htm

Goals or Dreams (2) http://www.nlp-now.co.uk/goals_achieve_them_2.htm

People who are going to have a great future http://www.nlp-now.co.uk/nlp_future_on_wheels.htm

NLP in Selling: http://www.nlp-now.co.uk/nlp_sales.htm

Using stress to motivate http://www.nlp-now.co.uk/nlp_live_your_dream.htm

Our articles on Goals and Values are now on our main website

Goals and Values – your hot buttons (1) http://www.nlp-now.co.uk/nlp_and_values1.htm

Goals and Values – your hot buttons (2) http://www.nlp-now.co.uk/nlp_and_values2.htm

Goals or Dreams (1) http://www.nlp-now.co.uk/goals_or_dreams_1.htm

Goals or Dreams (2) http://www.nlp-now.co.uk/goals_achieve_them_2.htm

People who are going to have a great future http://www.nlp-now.co.uk/nlp_future_on_wheels.htm

NLP in Selling: http://www.nlp-now.co.uk/nlp_sales.htm

Using stress to motivate http://www.nlp-now.co.uk/nlp_live_your_dream.htm

Comments and emails about the first article in this series (NLP and Sales 1) got me thinking about what works and what doesn’t work in dealing with potential customers.. and about one of my pet hates in selling: the ‘We are proud to announce’ tactic. In this approach the selling company runs a campaign along the lines: We are proud to announce…

… the launch of our new range/catalogue/etc

… the appointment of Jack or Jill to our team

… the opening of our new store

… our new brand/logo/livery

Yes, they’re proud of these, which is fine and laudable, but to think their customers should be in the least interested is quite amazing!  What they are actually conveying to their customers is ‘we’re self-centred and self-serving – and quite uninterested in you – except insofar as how you can help us make more money!’ Continue reading →

On last week’s NLP Trainer Training we were discussing the importance of customer satisfaction and long-term relationships in developing a training and consulting business.

Coincidentally, I was this morning chatting with somebody who could be a role-model for this: someone who instinctively applies this approach. (That chat prompted this article). He owns and runs one of the local car-repair garages here in Swanage and is somewhat unusual for someone in his business.

If you ring him up and say your car has a problem he says ‘Fine! Drop in and we’ll have a look at!’ Then he will look at the car, roughly assess the problem, and say ‘Yes, that’s fine – we can deal with it and it will take this long and cost this amount.’

What’s the catch?

The first time this happened I wondered what was the catch. I wasn’t used to this kind of service, especially from garages. Continue reading →